The Most Overlooked Piece of Real Estate on Your Blog

Some very good advice about fixing up the “About” page on your website.  Just like your LinkedIn profile, it needs to be outstanding.  Unlike LinkedIn, however, you can do more on your own page.  Why should you spend more time?  A few hints:

Other than your homepage, which is usually the first place most first-time visitors drop by, your about page is the most important, and often the most viewed page on your website.

Why is this?

  • Because nobody reads something from a writer they don’t trust.
  • Because people want to connect with other people – especially on social media.
  • Because sometimes it’s hard to tell what your blog is actually about, even after reading a few articles.

An about page is a powerful resource, because it can quickly and easily address those three issues in one fell swoop. A good about page will immediately build trust with a first-time visitor, make readers feel more connected to the person behind the blog, and give them an idea of what to expect in the future.

Three keys to awesome about pages

So what does a good about page contain? A few things (with some real life-examples):

  • A welcome. This could be as simple as a headline that says, “Welcome to my blog!” followed by a brief bio on who you are and what you do. Chris Guillebeau does a great job with this without getting too wordy, as does Penelope Trunk. (Note: I recommend writing your About page in the first-person as this makes people feel more like they are talking to a real person. I learned that tip from Michael Hyatt.)
  • A promise. This is where you tell the reader what it is you do, why you do it, and how often. For example, my friend James Clear promises on his about page to send you helpful habit-building articles via email twice a week (every Monday and Thursday). He sticks to that schedule and to his published values regularly, because he understands that delivering on what he promises is essential to building an audience.
  • An invitation. This is where you ask people to follow your journey, to read a few articles, or maybe even to subscribe to your blog. See how I do that on my own about page. I learned this from Derek Halpern who leverages his about page to get more email subscribers. It’s a smart strategy.

Read the whole thing.

The Most Overlooked Piece of Real Estate on Your Blog.

Photo Credit: Kevin_Morris via Compfight cc