ARE YOU CONFUSED by the constant barrage of SEO (Search Engine Optimization) terms and acronyms? Salvation is here! In the form of a dictionary from Econsultancy.
Learn more about SERP, SEO, spiders and bots, PPC, CPM, algorithms, White Hats and Black Hats, and more:
Authority Website: An Authority Website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. A link from an authority website is very valuable, but i order to get one you’ll have to be creating content that’s at least equal to the quality being created by the authority site.
Off-Page SEO: These are methods that you can use to raise the ranking of a website through off-site, promotional means beyond its code or design. For instance, link building or via social media.
On-page SEO: These are all the elements on your web page that you can control in order to make it visible to search engines. For instance: the use of a search engine friendly URL with relevancy to the content, good internal linking, fast loading pages, logical and clear navigation and the use of Sitemaps.
Crawling: Google sends out Googlebots (or Spiders) to fetch information on new and updated web pages. This is known as crawling and will lead to your website’s inclusion in search results. This is a fully automated process and happens on a regular basis. You don’t even need to submit your web page to Google in order to be included. Although you can ask Google to crawl a URL if you wish for it to be indexed sooner.
What it all boils down to: making your site human friendly by following White Hat SEO practices. Like we do at Abq1.